Hi, I’m Daniel Tesic.  
I’ve spent 10+ years scaling global
automotive and tech brands
across China and Europe.

I help your business: 
Launch new products. 
Enter new markets. 
Accelerate global brand growth. 
From strategy to execution.

As your INTERIM LEADER + ADVISOR.

Worked with

IMPACT PROOF POINTS

my results in numbers: a brief snapshot.

In-car AI assistant - GPT upgrade

OTA GTM

BRAND MARKETING

AI STRATEGY

1.8M

social impressions in launch week

100+

earned media placements

75%

user adoption in 2 weeks

1st ride hailing EV concept

PRODUCT INNOVATION

BIG DATA

MaaS

8M+

users analyzed

300M

mobility journey data analyzed

12 months

finalized product concept

EV OEM - EU market entry strategy

PRICING

BRAND POSITIONING

ANALYTICS

under 6 months

strategy finalized and aligned

10,000+

units sold in 4 years

50,000+

data points analyzed

Tier-1 EV product strategy

PRODUCT-MARKET FIT

CUSTOMER INSIGHTS

under 5 months

finalized product strategy

2%

market share (Denmark, EV SUV)

less than 90%

of typical product survey costs

Car subscription - Pilot rollout

PILOT ROLLOUT

MVP

BRAND AWARENSS

6 months

from concept to real-world

€25,000+

monthly pilot revenue

4 aligned partners

Brand ambassador scaling

EMPLOYER BRANDING

COMMUNITY BUILDING

25+

active ambassadors

1M+

quarterly social impressions

85%

ROI in one year

IMPACT SERVICES

I specialize in three key areas to help you achieve impact with speed.

MARKETING

— Go-to-Market (GTM)
— Digital Growth Strategy
— Brand & Positioning
— Pricing
— Employer Branding
— Customer Lifecycle Management

PRODUCT

I help you build products that capture
market share and drive revenue from day 1.

— MVP Scaling
— Product-Market Fit
— Tech-Enabled Product Development
— Customer Insights
— Product Lifecycle Management
— Innovation & New Business Models

STRATEGY

I deliver strategic frameworks that turn
big thinking into measurable success.

— Market Entry Strategy
— AI & Data Strategy
— Portfolio & Product Strategy
— Organizational Change
— Transformation Leadership
— Digital Transformation

I turn your marketing into a competitive advantage and grow your global presence.

TESTIMONIALS

what winning teams say.

Hi, I’m Daniel Tesic. I’ve spent 10+ years scaling global automotive and tech brands across China and Europe. I help your business: Launch new products. Enter new markets. Accelerate global brand growth. From strategy to execution. As your INTERIM LEADER + ADVISOR.